SEO or search engine optimization the practice of improving your website’s content, structure, and visibility to rank higher on search engines like Google and others. It is about helping search engines understand your content and helping users find your site. SEO helps in improving the quality of your website and increases the viewer-to-customer conversion rate. It is a crucial aspect of digital marketing with the primary goal of driving organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines.
🔍 Learn SEO. Then make it work for your knowledge base.
Discover how to optimize your help articles for search—and explore Document360’s built-in SEO tools that make it effortless.
