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Impact of visuals in technical documentation with Dennis Dawson, Ripple
Podcast

Impact of visuals in technical documentation with Dennis Dawson, Ripple

• Published: •

Updated on Jul 23, 2026

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AI Summary

  • Dennis Dawson, Staff Technical Writer at Ripple, discusses graphics and visual elements in technical documentation on the Knowledgebase Ninjas podcast.
  • He describes progressing from primitive animations using Slideshow Magician and Mac Draw to built-in animation features in PowerPoint and free tools such as Google Slides.
  • Simple, clear animations and geometric shapes can enhance learning and communicate ideas more effectively than flashy marketing videos, without requiring expensive software or a film degree.
  • Effective graphics should use simple, reproducible styles, avoid cliché visuals, and align with company branding, color schemes, and tone when a design team is involved.
  • Dawson recommends Richard Mayer’s multimedia learning resources and Nancy Duarte’s Slide:ology; he emphasizes continuous learning, originality, attending conferences, and networking.

AI-generated content. It may contain errors.

See Document360 in action

In our recent episode on the Knowledgebase Ninjas podcast, Dennis Dawson, Staff Technical Writer at Ripple, discusses the evolution of graphics and the importance of visual elements in technical documentation. He also emphasizes that simple, clear animations can greatly enhance learning and improve the overall effectiveness of technical documentation.

Watch the Video Podcast here

About Dennis

  • Dennis Dawson’s LinkedIn
  • He graduated in English and began his career editing financial statements, later growing to a secretary in a management consulting group. Eventually, he became a Macintosh expert after attending the Macworld convention.
  • He developed various techniques for using laser printers effectively and traveled nationally to train word processing centers. His focus is on mastering new software and promoting its practical applications to others.

Key Takeaways

  • “Since the start of my career, I’ve focused on enhancing graphics beyond basic flowcharts. I used Slideshow Magician to create primitive animations and then experimented with Mac Draw.
  • Today, tools like PowerPoint offer built-in animation features. You don’t need expensive software or a film degree; even free tools like Google Slides can create effective animations that enhance learning without distractions”, says Dennis.
  • He believes straightforward animations communicate ideas more clearly than flashy marketing videos. Using simple geometric shapes as a foundation can lead to impactful visuals.
  • To create effective and visually appealing graphics that enhance your technical documentation, it is important to explore children’s drawing resources like books by Ed Emberley or Mark Kistler and create simple and reproducible styles that stand out.
  • Dennis adds, “Stay updated on graphic creation and presentation techniques by engaging with materials like Nancy Duarte’s book, Slide:ology. Continuous learning is key to refining your skills and enhancing visual storytelling.”
  • If there is a design team it is essential to work closely with them to ensure the graphics align with the company’s branding, color schemes, and overall tone. Understanding brand guidelines fosters creativity while maintaining a cohesive visual identity.
  • “Focus on originality to avoid cliche visuals. Creating your icons or drawings not only enhances memorability but also allows your graphics to resonate more deeply with the audience”, says Dennis

Rapid fire with Dennis Dawson

  • Highly recommended resource

Multimedia learning resources by Richard Mayer

  • One word that comes to your mind when you hear documentation.

Fidelity

  • A piece of advice you would give your 20-year-old self

Attend more conferences and network with more people

Subscribe to Knowledgebase Ninjas:
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Gowri Ramkumar

Gowri Ramkumar is VP of Sales and Customer Success at Kovai.co, leading global sales, customer engagement, and partnerships across a team of more than 80. She spent her first decade in IT in software testing, as a test analyst, technical test lead, and project test manager, including testing projects for Lloyds Banking Group in London. She hosts Knowledge Base Ninjas, Document360's podcast on technical writing and knowledge management, and has been a guest on The Customer Experience Podcast. She writes on knowledge base strategy, customer onboarding, and retention.

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