Driving Documentation Workflows in the Age of AI

Artificial Intelligence is no longer just a buzzword, it’s transforming how we approach documentation across industries.

In this webinar, Marco Spinello, Senior Technical Writer from Booking.com, explored how documentation teams can harness the power of artificial intelligence to work smarter, not harder.

This session was packed with practical insights for modern knowledge managers and technical writers, from streamlining content creation to automating repetitive tasks and improving discoverability.

What did the Webinar cover?

1. The Rise of AI in Documentation

Discussed the current state of documentation and how AI is emerging as a strategic tool for content creation and structuring, organizing, and optimizing documentation processes.

• Why AI is relevant now more than ever
• Common roadblocks in traditional documentation workflows
• Opportunities AI creates for leaner, more agile content teams

2. Automating Repetitive Tasks

One of the most immediate benefits of AI is its ability to automate time-consuming, repetitive work.

We demonstrated how AI can:

• Automatically generate first drafts from structured inputs
• Suggest article summaries, meta descriptions, and tags
• Detect duplicate content and recommend consolidations
• Assist with tone, clarity, and consistency in writing

3. Striking the Right Human-AI Balance

While AI is powerful, human expertise is irreplaceable. He explored blending human insight with machine efficiency to get the best of both worlds.

• When to use AI assistance vs. manual writing
• How to maintain brand voice and accuracy in AI-generated content
• How documentation managers can review and validate AI output

4. Real-World Case Studies & Examples

Shared stories of teams who are actively using AI to:

• Scale their documentation with smaller teams
• Reduce ticket volumes by auto-generating and updating help articles
• Improve search relevance and user engagement through AI-driven classification and tagging

5. Modern Workflow Frameworks for AI Integration

Lastly, he introduced a practical framework to help teams begin or accelerate their journey with AI-enhanced documentation.

He walked through:

• How to map AI tools to different stages of the documentation lifecycle
• Tips for onboarding your team to AI-assisted workflows
• Best practices for evaluating AI tools and ensuring compliance

About the Speaker

Marco Spinello is a technical writer who likes to dig into piles of unstructured content to find meaningful knowledge nuggets to organize into discoverable and actionable documentation. As the first technical writer at start-up and scale-up companies, he went from crickets and tumbleweeds to at least a Readme and reference docs. In larger companies, he is usually embedded in multiple engineering teams to craft pragmatic documentation that helps users solve problems and move on toward achieving their goals.When not making typos at scale, he likes to play electric guitar, bass, and Indian sitar.