Style guides and its relevance in GenAI for content creation

Did you know that consistent brand presentation can increase revenue by as much as 23%? (Source: Lucidpress, as cited by Filestage, Exclaimer, and other industry reports).

This isn’t just a number; it’s a powerful testament to the direct financial impact of a unified brand message and visual identity. Consistency builds recognition, fosters trust, and ultimately drives customer loyalty and sales in a world saturated with information.

A Style Guide plays a significant role in producing content consistently. The style guide provides a blueprint for standardizing writing style and brand voice. It also helps your content writers produce content to ensure uniformity across all of the company’s communication channels.

In the GenAI era, tools such as ChatGPT, Claude.ai, and so on can produce content. However, they lack the inherent consistency crucial for maintaining a strong brand.

Join our webinar on “Style Guides and their Relevance in GenAI for Content Creation” with Selvaraaju Murugesan, Head of Data Science at Kovai.co, to unlock the power of consistent content!

In this insightful session, you’ll learn:

• The undeniable importance of a robust style guide in today’s content landscape.
• Practical strategies for using your style guide to produce consistently branded content.
• How to effectively leverage the latest GenAI tools to check your content for style guide compliance.

Don’t let inconsistency undermine your brand’s potential.

Register today and master the art of cohesive content creation in the age of AI!

About the Speaker

Selvaraaju Murugesan received the B.Eng. degree in Mechatronics Engineering (Gold medalist) from Anna University in 2004 and the M.Eng. degree from LaTrobe University, Australia, in 2008. He has received his Ph.D. degree in Computational mathematics, LaTrobe University. He is currently working as a Head of Data Science at SaaS startup Kovai.co. His interests are in the areas of Business Strategy, Data Analytics, Artificial Intelligence, and Technical Documentation.