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How to optimize your knowledge base for SEO?


Selvaraaju Murugesan

Data Strategist,


1 Hour


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The primary objective of performing Search Engine Optimization (SEO) is to drive organic traffic to your knowledge base. Understanding your user intent via search keywords drives optimization of your knowledge base content. The SEO-optimized content increases the visibility of your knowledge base by positing your content on the top of search engine results.

The SEO practice involves structuring your knowledge base article, adding apt SEO parameters for search engine crawlers, and maintaining a healthy state of your knowledge base.

You will get to know in detail about basics of SEO, optimization techniques, toolkit, and best practices. Dive into a power-packed session!

Key takeaways

  • Three techniques in the SEO covered including On-page SEO, Technical SEO, and Off-page SEO.
  • Understanding customer intent and their behavior by understanding search keywords.
  • Using Google Search Console and Google Analytics to undertake keyword research.
  • Structuring your content such that search keywords are present in the headings and content has a good keyword density.
  • Ensuring SEO is part of your documentation workflow such that technical content writers perform On-page SEO.