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Ticket Deflector Analytics-Document360

Ticket Deflector Analytics: Measure your Metrics

Category: Product Update

Last updated on Jan 25, 2022

Ticket deflector helps to reduce customer tickets being raised by encouraging customers to self-serve using the knowledge base content. Ticket deflector tries to diagnose the customer issue using a series of targeted questions and then showing selected knowledge base articles based on customer response.

Since the primary objective is of ticket deflector is to resolve the issue, we need strong evidence to prove ticket deflector has resolved customer queries. At Document360, we provide you rich analytics on Ticket deflector.

To get a holistic perspective of your ticket deflectors, the main dashboard shows

  • Dashboard – highlighting important high-level metrics
  • Feedback – provides an overview of feedbacks received from form submission and knowledge base articles
  • Satisfaction – Shows metrics for customer satisfaction
  • Search – summarises search keywords



Getting a high-level overview of your ticket deflector helps you to understand the effectiveness of your ticket deflector. This gives a good evidence of how your existing knowledge base articles are helping your customers to self-serve and find answers for their queries. The high-level metrics are

  • Total Feedback 

This metrics shows the total number of customers who found answers from the knowledge base and customers who submitted customer support form 

  • Answered from KB 

This metric shows the volume of queries that were answered through existing knowledge base articles  

  • Form submitted 

This metric highlights the number of forms submitted from the customer if the existing knowledge base articles do not provide comprehensive information to resolve customer query 

  • Total search 

This measure shows the total number of searches performed   

The top five Frequently Asked Questions (FAQs) are shown as distributed in a pie chart helping to gauge prominent questions that your customers seek answers for. This would also help you to change any of your internal business processes to reduce customer pain points and process bottlenecks. This dashboard also highlights the most useful articles that customers either searched or viewed in your knowledge base.

The date filter offers functionality to get analytics up to the last 180 days.

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Feedback provides feedback received from customers from a form submission and self-serving in terms of

  • Keywords they have used for search
  • Was the search successful
  • Any comments


Individual form responses can also be viewed thus providing a granular view of received feedbacks.


This metrics is an aggregation of clicks received for the “This solved my issue” button. This stacked bar chart clearly indicates how satisfied your customers are. This helps you to gauge the quality of your proposed solution to the customer queries.



Search analytics provides detailed metrics on

  • Search keywords along with the frequency of those keywords
  • Positive outcome for that specific keyword
  • No-result rate for that specific keyword

You can either ask your customer to perform a search or skip a search, based on your qualifying question. If you might need to check the effectiveness of your search approach, this dashboard provides insights into how customers are perceiving search option

If you have provided a mandatory search option, this dashboard provides insights into what kind of keywords that you are customers are using to find answers. This helps in optimizing your knowledge base article for easy discovery. Also, the compilation of those search keywords provides a long-term trend in tweaking your FAQs.

How to infer metrics

Inferring those critical metrics of your ticket deflector will help you to make data- driven decisions. These decisions will help you to reduce the volume of support tickets and improvise your existing knowledge base articles.

  • If the volume of form submission is more than number of questions being answered with your knowledge base, then you need to strengthen your knowledge base articles to help your customers self-serve
  • If the search volume is higher, it indicates that you need to tweak your qualifying questions in your ticket deflector
  • Browsing granular feedback highlights what customers are saying regarding your qualifying questions
  • If you notice an increasing trend of your satisfaction, this concludes that your ticket deflector is working effectively
  • Search dashboard shows a compilation of your customer search keywords; This helps to tailor knowledge base articles and provide right contextual help to your customers


The main objective of ticket deflector is to reduce the volume of tickets being submitted to your helpdesk platform. Ticket deflector analytics provides a lot of metrics to measure the performance of your ticket deflector. Analytics helps you to fine- tune your qualifying questions and improve existing knowledge base articles.

An intuitive knowledge base software to easily add your content and integrate it with any application. Give Document360 a try!

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Using search analytics for improving content                            

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