Sophi is an Artificial Intelligence-based automation and prediction engine. It helps news publishers identify their most valuable content and understand which content to keep behind a paywall to maximize subscription revenue without sacrificing advertising revenue. This helps modern publishers make vital strategic decisions to transform their business. Sophi also automates a range of other functions right from content curation to first party data activation.
Sophi was first developed by a news agency for its internal usage. However, its popularity and success prompted them to consider commercializing the product and offering it to other organizations too. Sophi’s team was looking for a knowledge management tool to host implementation and resource guides, so their customers’ engineering teams could access it.
The product engineering team initially hosted all their documentation, including technical guides, product overviews and API documentation on Microsoft Word documents. However, they faced multiple challenges like
To provide their customers with a better user experience, Sophi’s product management team began looking for an online knowledge management tool to centralize all their documentation regarding the product. They also wanted a tool to help organize and standardize their workflow better, ensure that content could be peer-reviewed before publishing, and facilitate seamless updating of information.
After evaluating several knowledge base tools, the Sophi team zeroed in on Document360. The following features of Document360 made it a suitable fit.
Vijayakumar J, Manager of Product Management, at Sophi, says there has been a lot of qualitative impact on the team and product after adopting Document360.
Document360 has helped us achieve much operational efficiency simply because people know where to find specific information or document,
The Sophi team says that Document360 has become a centralized repository of all resource guides regarding the product; thus, people know that if any document needs to be updated, they need to go to Document360. They say it has removed much redundancy in their workflow because people don’t have to ask each other questions and any updates and publishing happens faster.
Document360 has also improved our customer success because customers find it easier and are more impressed when you present your documentation in a structured manner
Adopting Document360 helped the Sophi team create a centralized repository of all information regarding the software, which has led to operational efficiency, cohesive workflow and most importantly improved customer success.