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User-Friendly Documentation with Sara Tilly of Infobip
Podcast

User-Friendly Documentation with Sara Tilly of Infobip

• Published: •

Updated on Jul 17, 2026

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AI Summary

  • Sara Tilly, Lead Technical Writer at InfoBip, discusses efficient documentation processes and their significance in a product’s journey.
  • Her experience includes user documentation for server monitoring, point administration tools, and technical content; before Infobip, she worked as a freelance technical writer.
  • At Infobip, technical writers collaborate with departments including product developers, product managers, pre-sales, client solutions, and product marketing. They act as “first line testers,” supporting product development and quality assurance.
  • Sara identifies workflow management as crucial: outline the release, create a draft, cross-check the product, report errors, hand documentation to product managers, proofread, publish online, and analyze feedback.
  • Quality documentation requires knowing the audience, thorough research and data assembly, and internal-team synchronization. Sara advises being willing to learn and accepting that one cannot know everything.

AI-generated content. It may contain errors.

See Document360 in action

Sara Tilly, Lead Technical Writer at InfoBip, joins us in this episode of Knowledgebase Ninja to share her experience creating efficient documentation processes and its significance in a product’s journey. Check out all the other episodes of Knowledgebase Ninja here.

Connect with Sara Tilly and Infobip here:

KEY TAKEAWAYS

  • Sara stepped into technical writing to address the product and features specifications for a software house
  • Sara has experience in the user documentation for server monitoring, point administration tools, technical content, and many more
  • Before starting the technical documentation journey with Infobip, Sara worked as a freelance technical writer
  • Sara believes that the development process is the most integral part, be it technical documents or the software. 
  • During the development process at Infobip, technical writers communicate and stay in touch with several other departments depending on the company’s requirements
  • Communication and keeping all the relevant stakeholders engaged results in the production of high-quality documents 
  • Technical writers are the “first line testers”, working on the product development and quality assurance  
  • At Infobip, Sara works on pre-sales planning and client solutions while also communicating with the product marketing managers. This collaboration aids her in aligning with the road map and the document release management
  • Sara defines workflow management as the most crucial element of documentation success. At Infobip workflow management is done through;
    • Drawing an outline two to three weeks before the product release
    • Generating a draft which is used as a guideline 
    • Introducing technical writers to the product for cross-checking purposes
    • Reporting any errors to product developers
    • Handing the documentation over to product managers
    • Proofreading the approved document
    • Posting the document online 
    • Analysing feedback from the product manager or development team
  • Technical writers must know their audience. Only then can their document can be valuable for the end-user
  • Thorough research and data assembly roles should be considered as mandatory prerequisites for quality documentation
  • Synchronisation between the internal teams plays a key role in creating the proper road map and effective document release management

Sara’s advice to her 20-year-old self

Sara wants her 20-year-old self to be more relaxed about not knowing everything. She wants to tell her younger self that there will be things she cannot know, and it’s okay because she is not meant to be a developer. Her key is to see the product and the people who work on it. She wants her younger self to always be willing to learn.

Sara’s favourite technical documentation resource

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Gowri Ramkumar

Gowri Ramkumar is VP of Sales and Customer Success at Kovai.co, leading global sales, customer engagement, and partnerships across a team of more than 80. She spent her first decade in IT in software testing, as a test analyst, technical test lead, and project test manager, including testing projects for Lloyds Banking Group in London. She hosts Knowledge Base Ninjas, Document360's podcast on technical writing and knowledge management, and has been a guest on The Customer Experience Podcast. She writes on knowledge base strategy, customer onboarding, and retention.

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