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How To Put Your Audience First with Christopher Gales of Splunk
Podcast

How To Put Your Audience First with Christopher Gales of Splunk

• Published: •

Updated on Oct 21, 2025

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AI Summary

  • Christopher Gales, Senior Director of Documentation at Splunk, discusses putting the audience first when creating documents on Knowledgebase Ninjas.
  • Chris began documenting databases during an archival research project at university, then joined a financial software startup as its second technical writer.
  • At Splunk, writers are embedded in cross-functional product development teams with engineers, product managers, program managers, designers, and writers. They work within the Scrum process and produce end-to-end tutorials and workflows spanning multiple sprint cycles.
  • Splunk aligns documentation with dynamic SaaS development, improves published materials using customer feedback, works alongside development on new features, and participates actively in its community.
  • Chris describes shifts toward topic-based authoring, structured environments, online communities, and customer participation, and recommends the Write The Docs Slack.

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Christopher Gales, Senior Director of Documentation at Splunk joins us in this episode of Knowledgebase Ninjas to discuss how to put your audience first when creating documents. 

Connect with Christopher Gales and Splunk here:

Key Takeaways:

How did Chris get into documentation?

Chris’s journey into documentation started when he was at university. He was working on an archival research project and they had a database for all the historical documents that they were collecting and producing editions of. He worked very closely with the historians and produced documents for them on how to use the database when he finished his degree. 

After finishing his degree, Chris joined a financial software startup where he was the second technical writer to join their team. He learned all the basics of the trade through the other technical writer at the company. 

Splunk’s documentation process… 

Chris brilliantly explains how their documentation process works. His writers are embedded within the product development teams providing a fully cross-functional team of engineers, product managers, program managers, designers, and writers.

His team usually works alongside the development team within the Scrum process. Chris’s team also produces documentation for end to end tutorials or workflows which span the output of multiple and multiple sprint cycles within Splunk. 

Important factors when creating documentation…

Putting the audience first is key! As Splunk has grown over the past few years they have been pivoting more into the SaaS space. Splunk had to embrace the frequent change and they found that the nature of software development for SaaS was more dynamic and agile. Being able to streamline your processes to align with the development teams’ workflows is important. 

Chris explains how Splunk is putting the customer first, this is through improving published materials based upon the customer feedback. Chris’s team is currently working alongside development for new features and capabilities for products and services. Being active community members and responding to customer feedback is another important part of putting the customer first.  

What changes has Chris seen in documentation during his 25 year career? 

The way people are able to search for information, find and consume it and the interaction they expect to have with content and each other has been the obvious change over the past 25 years.

Documentation teams have had to become more open especially within the software world; companies 10 to 15 years ago were moving away from the book model, moving into topic-based authoring and structured environments using component-based management systems.

Chris furthers this by saying that whilst this is happening, the model is still very much factory centric. Meanwhile, online communities, forums, and the level of community participation on the web had exploded.

Customers expect to have a voice within the documentation and companies have to wake up and recognise that they are just one player in a broader community conversation about their product. The open-source model is the logical extension of this trend we see today. 

Without open-sourcing documentation, companies have to recognise and contend with the fact that they aren’t the only source of information about their products and they might not even be the most trustworthy source in some cases.

Chris’s #1 documentation related resource

Chris highly recommends the Write The Docs – Slack

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Gowri Ramkumar

Gowri Ramkumar is VP of Sales and Customer Success at Kovai.co, leading global sales, customer engagement, and partnerships across a team of more than 80. She spent her first decade in IT in software testing, as a test analyst, technical test lead, and project test manager, including testing projects for Lloyds Banking Group in London. She hosts Knowledge Base Ninjas, Document360's podcast on technical writing and knowledge management, and has been a guest on The Customer Experience Podcast. She writes on knowledge base strategy, customer onboarding, and retention.

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