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Complete Attendee Guide to SaaStock 2018

Complete Attendee Guide to SaaStock 2018

Category: SaaS

Last updated on Jan 10, 2024

We’re excited to announce that Document360 will be exhibiting at Saastock 2018 in Dublin (15-17th Oct). The event spans 3 days and it is Europe’s top B2B SaaS event which focuses on the business of building and scaling B2B Software as a Service company.

Ideal for SaaS founders, VCs, and executives in Europe and all investors in SaaS products. The conference has over 140 speakers, including 100+ exhibitors and over 3000 attendees from over 50+ countries.

Attending such a massive event like SaaStock could be overwhelming for attendees, with so much happening around the event, we thought of putting together everything in one place as a single source of information.

If you don’t plan correctly, you might risk the opportunity to maximize your time and effort. It’s a great place to get connected with top performing Industry experts, SaaS Founders, and Investors all under one roof.

Key Information

Twitter Hashtag: To get real-time updates, you can follow #SaaStock18

Slides: Will be available at SaaStock SlideShare

Matchmaking App: SaaStock partnered with Grip to bring this awesome networking/matchmaking app. If you are attending SaaStock you should register here

How is the Event Structured?

Even though the main event is only for 2 days (the 16th & 17th), SaaStock spans the whole week from the 15th to the 19th in various formats for 5 days. Well, all attendees may not be able to attend all 5 days. So to help organize your SaaStock visit and increase your quality time spent, we have put together all the SaaStock18 Dublin ingredients in a single article.

The whole conference could be categorized into four days

  • Pre-event day + Opening Party (15th)
  • SaaStock 2018 Day1 (16th)
  • SaaStock 2018 Day2 (17th)
  • SaaSociety (18th/19th)

Pre-event day (Oct 15th)

The pre-event day was further categorized into three main tracks, each one with a unique agenda and target audience.

  • SaaS.City
  • Livestock
  • Startup Program


SaaS.City is not open for all regular SaaStock attendees, you must have purchased an add-on ticket for SaaStock + SaaS.City (€200 more)

It is a one-day accelerator program consisting of a series of boot camps and advanced-level mentoring and workshops. It is a full-day event between 10:00 to 16:00 with multiple boot camps. A Pre-booking is required due to high demand, you can attend only one of the boot camps (since they all run in parallel and in different venues), so choose carefully

Each boot camp has multiple speakers and sessions since they run for the whole day. Check the agenda at the bottom of the page for more details.

Evening Sessions (not directly linked with SaaStock)

Apart from the main Bootcamp events listed above, there are separate meetups and networking activities in the evening not directly linked with SaaStock but supported by them.

  • SaaS Network Ireland Meetup: The Top Mistakes in Building Sales (17:30-19:00, Venue: Huckletree D2, Led by Steli from
  • Startup Grind with Reshma Sohoni, Seedcamp (18:30-21:00, separate registration)
Side Event (not directly linked with SaaStock)

Best practices for internationalizing a SaaS startup (11:00 to 2:00, separate registration)

  • Morten Primdahl – Co-founder at Zendesk
  • David Skok – Managing Partner at Matrix Partners
  • Phil Chambers – CEO & Co-founder at Peakon
  • Adam Marcus – Managing Partner at Openview Ventures
  • Conor O’Loughlin – CEO & Co-founder at Glofox
  • Gideon Pridor – VP Marketing at TravelPerk
  • Christoph Janz – Managing Partner at Point Nine Capital


Venue: The Alex, 41-47 Fenian St, Dublin, D02 H678, Ireland (map)

Investock is not open for all regular SaaStock attendees, you must have purchased an add-on ticket SaaStock + Investock (€300 more)

Investock as the name reflects it’s the pre-event day track designed more for investors. It is a single-track event between 10:00 to 16:15, and here are the sessions with in-between breaks planned for the structured meeting.

  • ISAF’s Approach to the Promotion of the Early Stage Innovation Landscape in Ireland: LP Positions, Strategic Partnerships & Direct Funding
    James Brennan, Investment Director, Ireland Strategic Investment Fund
  • The Irish Investment Opportunity & Manager Selection
    Donnchadh Cullinan, Manager, Banking Relations & Growth Capital, Enterprise Ireland
    James Brennan, Investment Director, Ireland Strategic Investment Fund
  • Prevailing Forces of Change for Investing in 2018 & Beyond
    Paul McNabb, Managing Partner, Episode1
  • Portfolio Value Add in an Increasingly Competitive Market
    Megumi Ikeda, Managing Director, Hearst Ventures
    Martin Afshari-Mehr, Director, Salesforce Ventures
    Bartosz Jakubowski, Venture Lead, EQT Ventures
    Stephen Millard, Chief Platform Officer, Notion
  • Valuation Trends in the European SaaS Landscape
    Hugh Campbell, Founding Partner, GP Bullhound
    Stephen Lowery, MD, Global Markets, Silicon Valley Bank
  • Software 2018: Where Are We Now and Where Are We Going?
    Logan Bartlett, VP, Battery Ventures

Startup Program

Details: SaaS Startup Program
Venue: Zendesk EMEA HQ (map)
Timing: 10:00 to 16:00

For the first time, SaaStock is running its own, specifically for early-stage SaaS startups. The program is divided into several parts – a Global Pitch competition seeking to find the best SaaS Startup of 2018, providing a platform to showcase products, and fostering key 1-on-1 meetings with investors and other stakeholders.

Looking for a well-equipped yet simple knowledge base for your startup? Document360 is specifically designed for SaaS.

Try Our Free Trial!

The main highlights of the program are

  • The Global Pitch Competition
  • Growth Masterclass for startups led by Dan Martell and Michael Litt
What is the Global Pitch Competition?

Best saas startup in 2018

B2B Startups with less than $1M ARR or less than $1M in investment take part in this competition. The Pitch Competition will be running during the conference where selected startups will pitch in front of a panel of judges. All shortlisted up to the final stage present their product at the SaaStock stage. Participating startups will be able to exhibit to 3000 SaaS leaders with a designated booth in the expo area. The winner is credited with the title Best B2B SaaS startup of 2018. The main prize will be €25k and can also expect free annual subscriptions provided by our partners, PR opportunities, and coaching sessions.

The Pub Crawl

The Pub Crawl starts as soon as the pre-event sessions are completed. A few pub crawls are happening, however, they are limited only to pre-event attendees of SaaSCity, Investock, and Startup Program. Once you are attending any of the above programs, you’ll automatically follow the crowd.

The Welcome Party (15th Evening)

Venue: Tramline, 21 D’Olier Street, Dublin 2, D02 XY31 (map)

The welcome party is open to all SaaStock attendees. Probably you wouldn’t have registered for the event at this time, but don’t worry, you can grab your tickets at the gate.

The Main Event SaaStock18 (16th & 17th)

Venue: The RDS (map)

For registration, you come via the Marrion Road entrance. The registration starts at 7:30 am.

The main key event is scheduled for two days on 16th-17th Oct. There are three main tracks Scale, Growth, and Traction. Typically Founders will mix and match the sessions between the tracks depending on the topics, speakers, and the problem they want to know more about.

Check out their conference agenda for both days and plan your days accordingly. The sessions typically run from 8:45 in the morning to 119:00and there are networking drinks in the evening between 5 77 pm(sponsored by G2 Crowd in the main Expo Hall)

There is also an exhibitor area (we have a booth as well) with 100+ exhibitors, it’s a great opportunity to see what’s happening in the SaaS world, and you can build up relationships with exhibiting companies either they could become your customers, integration partners, etc. if there are mutual benefits.

SAASOCIETY (17th, 18th & 19th)

Details: SaaSociety
Venue: K-Club, Straffan, Co. Kildare, Ireland (map)

SaaSociety is an exclusive event for selected Founders. The event is restricted to a maximum of 50 attendees. The entrepreneurs who have achieved annual recurring revenue (ARR) exceeding $3M and select technology investors are invited to this event. We have invited select technology investors & entrepreneurs who have achieved annual recurring revenue (ARR) exceeding $3M.

Founder Note:

Our Founder Saravana Kumar is one of the attendees of SaaSociety this year and he is extremely pleased and looking forward to connecting with fellow Founders and learning from their journey.

Register for the Free Trial now! Come and meet us at the event to learn more about Document360.

Signup Now

The event is structured more on networking and fun activities like Whiskey Tasting, Irish Coffee Tasting, Clay Pigeon Shooting, and Golf with a Pro for the Founders rather than content-packed sessions. There are some interesting sessions in the afternoon for a couple of hours (15:15 to 17:15), with the following topics

  • Founding, Scaling & Exiting Your Company: Highs & Lows
    Clive Lennox, Ireland Business Development, Silicon Valley Bank and Garry Moroney, CEO, Clavis
  • Rule of 40
    Jonathan Klahr, Managing Director, Susquehanna Growth Equity
  • Listing 101
    This session will equip you with practical tips and tricks and the pitfalls to avoid. With lessons learned from years of managing public listings, Adam Kostyál will explore some of the most common mistakes and the steps successful founders take to ensure their public offering survives and thrives led by Adam Kostyál, Senior Vice President, NASDAQ
  • Sales is a Team Sport
    An interactive session, gain some tips to build team spirit in the workplace. Roelof Hengst, Director, Europe, Winning By Design
  • Building a Team that Fits
    From the Trenches Insights – An interactive Q & A session with Vivek Sharma, Founder & CEO, of of Movable Ink, Dan Martell, CEO and founder, of SaaS Academy, and Mark Organ (TBC), CEO and founder, of Influitive
  • Chairperson’s Final Thoughts
    Michelle Conaghan, Head of Emerging Technologies/High Growth Companies UK, IDA Ireland

SaaS.City Agenda

Sales Boot Camp (Venue: The Alex)

  1. Tactics and the strategies that Intercom has developed over the past 7 years – Stan Massueras, EMEA Sales Director, Intercom
  2. How to build a go-to-market/sales motion from scratch – Norm Happ, SVP Sales, Partnerships and Customer Success, Evernote

Growth Marketing Camp (Venue: Dogpatchlabs)

  1. Wind at Your Back: Making your Market Category Work for You – April Dunford
  2. A Marketers Guide to Growth Spurts – Kieran Flanagan

CEO Boot Camp (Venue: NDRC, Crane Street)

  1. The void between strategy and execution Carrie Osman
  2. The Three Exits for a CEO – led by Matthew Bellows

Gainsight Customer Success Bootcamp (Venue: GEC, Taylor’s Lane)

  • The History, Imperative, and Value of Customer Success in the Age of the Customer
  • Customer Success Organisation Models and Metrics
  • Cross-Functional Alignment
  • Workshop: Mapping out the Customer Journey
  • Workshop: Risk Management Frameworks
  • Showing ROI Internally and Delivering ROI to Customers
    Dan Steinman, Head of EMEA, Gainsight, and Easton Taylor, Director, Customer Success EMEA, Gainsight

Product-Led Growth Bootcamp (Venue: Huckletree D2)

  • Leveraging Content to Fuel Your Growth Engine Ashley Minogue and Blake Bartlett  OpenView
  • What the Heck is Product-led Growth?
    Edward Ford, Advanceb2b
  • Product-led Conversion Optimization
    Matt Sornson, ClearbWe are unlockinging Scale Through Pricing: Free trials, freemium, paywalls, and more!
  • Ashley Minogue and Kyle Poyar, OpenView
  • Driving Adoption and Engagement from Day 1
    Ruairi Galavan, Intercom

Architecting Your SaaS for Growth Bootcamp (Venue: AWS Office)

The session led by AWS Solution Architects Andy Powell and Mike Morain

Exit Planning Bootcamp (Venue: GEC, Taylor’s Lane)

The session was led by Thomas Smale, Founder, of Fof E International

Monetization and Pricing Bootcamp (Venue: Dogpatch Labs, IFSC)

The session was led by Patrick Campbell, CEO/Co-founder, of Pof Profit well

Some Great Blogs Related to SaaStock 2018

If you want to read even further and get yourself immersed, here are some great content related to SaaStock 2018

Meet Us at the Growth Stand

Thinking about setting a knowledge base for your SaaS or do want some advice from our team? We’d be happy to chat with you over a coffee at the event. Pop up by our stand at any time convenient for you.

For live updates follow us on Twitter

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