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Impact of visuals in technical documentation with Dennis Dawson, Ripple

Updated on Mar 3, 2025

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In our recent episode on the Knowledgebase Ninjas podcast, Dennis Dawson, Staff Technical Writer at Ripple, discusses the evolution of graphics and the importance of visual elements in technical documentation. He also emphasizes that simple, clear animations can greatly enhance learning and improve the overall effectiveness of technical documentation.

 Watch the Video Podcast here

About Dennis

  • Dennis Dawson’s LinkedIn
  • He graduated in English and began his career editing financial statements, later growing to a secretary in a management consulting group. Eventually, he became a Macintosh expert after attending the Macworld convention.
  • He developed various techniques for using laser printers effectively and traveled nationally to train word processing centers. His focus is on mastering new software and promoting its practical applications to others.

Key Takeaways

  • “Since the start of my career, I’ve focused on enhancing graphics beyond basic flowcharts. I used Slideshow Magician to create primitive animations and then experimented with Mac Draw.
  • Today, tools like PowerPoint offer built-in animation features. You don’t need expensive software or a film degree; even free tools like Google Slides can create effective animations that enhance learning without distractions”, says Dennis.
  • He believes straightforward animations communicate ideas more clearly than flashy marketing videos. Using simple geometric shapes as a foundation can lead to impactful visuals.
  • To create effective and visually appealing graphics that enhance your technical documentation, it is important to explore children’s drawing resources like books by Ed Emberley or Mark Kistler and create simple and reproducible styles that stand out.
  • Dennis adds, “Stay updated on graphic creation and presentation techniques by engaging with materials like Nancy Duarte’s book, Slide:ology. Continuous learning is key to refining your skills and enhancing visual storytelling.”
  • If there is a design team it is essential to work closely with them to ensure the graphics align with the company’s branding, color schemes, and overall tone. Understanding brand guidelines fosters creativity while maintaining a cohesive visual identity.
  • “Focus on originality to avoid cliche visuals. Creating your icons or drawings not only enhances memorability but also allows your graphics to resonate more deeply with the audience”, says Dennis

Rapid fire with Dennis Dawson

  • Highly recommended resource

Multimedia learning resources by Richard Mayer

  • One word that comes to your mind when you hear documentation.

Fidelity

  • A piece of advice you would give your 20-year-old self  

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Gowri Ramkumar

Meet Gowri Ramkumar, our Vice President of Sales at Document360.With a background in product testing, her innate curiosity about the business side of things fueled a remarkable transition into Sales at Document360. Beyond the boardroom, Gowri is a captivating storyteller with a penchant for the written word. Her writing prowess shines in precisely crafted pieces on Knowledge Base, customer onboarding, customer success, and user documentation. Adding another dimension to her career, she is the voice behind the popular podcast, "Knowledge Base Ninjas." Here, she immerses herself in the world of technical writing and fostering a vibrant community around the art of knowledge creation.

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