Of consumers say easy access to support and information can make them fall in love with a brand.
Of businesses estimate that effective knowledge management disciplines increase company productivity by up to 40%.
Of companies offering web or mobile self-service have seen an increase in their website traffic.
Traceable.ai is a context-aware API security platform that discovers organization’s APIs, evaluates their risk and threat posture, and stops API attacks that lead to incidents such as data exfiltration. It also provides analytics for threat hunting and forensic research. Their solutions help organizations discover, manage, and secure APIs, quickly deploy, and easily scale to meet their ongoing needs.
Traceable.ai required a publicly accessible platform to host their product user documentation including “how to use” guides, installation guides, core product documentation, and latest release notes. They required the platform to have a simple-to-navigate user interface that can be easily updated because of a small writing team.
Traceable was earlier using tools like Readme.io and later Gitbook to host their documentation, but faced challenges with them, such as:
Traceable.ai, after evaluating a few tools in the knowledge management space, opted for Document360 to host their product documentation. The following features made it a good fit:
Ambuj Lal, the founding engineer at Traceable.ai, says
Document360 has made our documentation site popular among our internal marketing and sales teams, because it helps them stay abreast of changes or upcoming updates in a product or feature
Lal says their extremely easy-to-use and extensive documentation site has over the years become an extremely efficient marketing tool for the management to show off the company’s knowledge and capabilities.
We have closed two to three customers by showing them the product documentation site because it made them trust our product and its resources
The sales team also reports saving time with customers because they can now just send a link to the site to new customers with questions.
Traceable.ai has used its documentation site to not only update internal staff and customers on the latest updates but also use it as a platform to showcase product capabilities. It has also helped them achieve their core philosophy of using documentation as a marketing tool rather than just customer self-service.